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  • // Early Adopters

    Designed a variety of activities that engage artists and art enthusiasts in Los Angeles, New York and beyond.View More
    ESPY Awards
  • // Pre-Emmy Exclusive

    Produce an annual Emmy Awards interview series.View More
    Cover Bands Art
  • // Social Media

    Key influencers have included Drew Brees, Paris Hilton, Pete Wentz, Snoop Dogg, DJ AM, TrustoCorp, and HBO platforms.View More
    Social Media
  • // Academy Awards & Grammys

    Partnered the brand with the hottest after parties associated with each of the events.View More
    Academy Awards & Grammys
  • // ESPY Awards

    Strategic licensing and co-branding opportunities with viral support though social networking sites.View More
    ESPY Awards
  • // The Runaways Tour

    Created sponsorship opportunities on a massive scale to enhance buzz and awareness.View More
    The Runaways Premiere
  • // Sundance

    Promote and support independent film makers though sponsorships and product support as an official Sundance partner.View More
    Sundance
Explicit mktg

Big Brands. Top Talent. Hot Events.

Explicit Mktg. is a Los Angeles based firm that uses unique entertainment based initiatives to generate consumer interest in brands and applications through event production, sponsorship acquisition, original content creation, and strategic partnerships.

Services

  • Event Conception
  • Sponsorship Acquisition
  • Brand Licensing
  • Digital Content Creation

Non-Profit Work

Explicit Mktg. has raised awareness and supported many charitable organizations through sponsorship deals and marketing campaigns executed on behalf of their client base.

  • Charity Buzz
  • Clothes Off Our Back
  • Divine Design
  • Entertainment Industry Foundation
  • Feeding America
  • Green Music Group
  • Kanye West Foundation
  • Operation Smile
  • Peapod Foundation
  • Fondation Prince Albert II de Monaco
  • Project Angel Food
  • Writers Guild of America
Academy Awards

For More In-depth case study please send us an email and we’ll follow up.

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// Academy Awards & Grammys

Project

Entertainment Award Season – Post Celebration Bash

Client Category: Consumer Electronics

Objective

The client desired brand recognition through traditional entertainment marketing and sponsorship efforts surrounding and capitalizing on media during the entertainment award season.

Execution

In developing the visibility of the brand, Explicit Mktg. paired the client with the two largest and most prestigious award shows representing the film and music industries, The Academy Awards and The Grammy Awards, respectively. EM incorporated all three of their essential marketing strategies to enhance and execute on expanding the client’s brand awareness. EM partnered the brand with the hottest after parties associated with each of the previously named events, both with significant talent attached to attend and perform. The post-Oscar bash was an intimate affair with Hollywood’s a-list held at the multi-million dollar home of music icon Prince. The Grammy after party, co-hosted by Entertainment Weekly, was held in honor of music industry veteran LA Reid. The media impact from the events included photos of talent interacting with the client’s products, talent walking the photo line in front of a branded media wall, video interviews and candid shots taken within the event. These digital assets continue to appear in online media mentions and in print. As award season approaches each year, the assets are reused in stories discussing the attendees and parties from years past. EM seeks opportunities that provide a lasting impact for their clients with a singular sponsorship opportunity.

ESPY Awards

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// ESPY Awards

Project

ESPY Awards

Client Category: Lifestyle Brand

Objective

A lifestyle brand sought awareness and exposure beyond the audio and electronic industry surrounding the launch of their new headphones.

Execution

Explicit Mktg. (EM) produced a celebrity seeding program to establish brand advocates and enhance awareness for the launch of the client’s new product. By partnering the brand with one of the biggest events in sports, the ESPY Awards, and a wide reaching cable network, ESPN, EM propelled the brand’s name beyond the traditional electronic influencer and consumer base. Partnering with an event like the ESPY Awards, where Hollywood merges with the sports world for a night of entertainment and accolades, the client immediately increases their exposure through this multi-industry cross pollination. EM crafted the partnership and media buy around the event to bring elite athletes, digital media partners and VIP attendees onboard as ambassadors for the product. EM negotiated a license arrangement whereby the client produced a limited edition co-branded version of the headphones with the ‘ESPYs’ brand integrated into the product. After the awards show, EM secured quotes, photos and interviews with the athletes and attendees interacting and discussing the product for media use. These newly appointed brand advocates were tweeting and posting Facebook updates about the headphones leading into and following the event. EM used the digital media partners and sports bloggers to review and help drive product awareness and send traffic to a client hosted give-a-way page where winners would receive a pair of the limited edition co-branded headphones. EM solidified the campaigns cross platform outreach through the expansion into and integration of digital media.

Social Media Marketing

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// Social Media Marketing

Earned Media VS Paid Media

Social media has substantially changed the way organizations and individuals communicate. Explicit Mktg. uses web-based and mobile technologies to transform communication into interactive, brand-influenced dialogue with consumers. Our clients have enjoyed engaging social media conversations initiated by athletes, celebrities, musicians, artists, and cable tv platforms.


Key influencers have included Drew Brees, Paris Hilton, Pete Wentz, Snoop Dogg, DJ AM, TrustoCorp and HBO representing tens of millions of engaging impressions.

The Runaways

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// The Runaways Tour

Project

The Runaways – Feature Film Premiere & After Party

Client Category: Dual Marketing Strategy

Objective

Create a mutually beneficial sponsorship supporting the Los Angeles premiere of “The Runaways” starring Hollywood darlings Kristen Stewart and Dakota Fanning, both of Twilight fame, and a premium speaker brand.

Execution

Explicit Mktg. (EM) attached the premium speaker brand as a sponsor of the Los Angeles premiere of the movie “The Runaways,” based on the band of the same name. The sponsorship supported both the films premiere and exclusive after party. Media outreach across broadcast, print and digital were used throughout the campaign to promote both the brand and the actual premiere. With some of Hollywood’s hottest young talent starring in the movie EM found media partners with demographically similar fan bases and an interest in the movies subject, to host product and ticket give-a-ways to the premiere. At the premiere, talent interacted and autographed products from the sponsor for a post premier charity auction. Managing both the film and brand, EM controlled the creative buzz and messaging that went out to the press and managed the impact to produce a mutually beneficial outcome.

Early Adopters

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// Early Adopters

Project

Street Art Collaborative

Objective

Enhance the brand visibility to a broad community.

Execution

Art has the ability to transcend, uplift, and communicate.
Building on the brand’s long tradition of supporting the arts Explicit Mktg. designed a variety of activities that engage artists and art enthusiasts in Los Angeles, New York and beyond. Activities included sponsorship integration, collaborative pieces and performance art utilizing media walls as a canvas.


Featured artists:
TrustoCorp, Alex Monopoly, Thank You X, Dogbyte, & Mar.

Sundance

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// Sundance

Project

Sundance Independent Film Festival

Client Category: Home Theater

Objective

Partner a home theatre brand with a sponsorship opportunity benefiting the independent filmmaker and secure an association with a respected and well-received institution, bringing two likeminded companies together.

Execution

Explicit Mktg. (EM) attached the client as an Official Provider of the Sundance Film Festival. As such, the brand was represented in all print and electronic publications through the Sundance Institute for all festival activities. The client provided in-kind goods, logistic and monetary support and additional services as needed to the festival. EM represented the brand at events held throughout the run of the film festival where attendees were able to interact with the client products and experts. Coming out of the festival, the brand was associated with strong celebrity influencers and other brands that support independent filmmaking. Media exposure was enhanced across the festivals digital outreach, increasing the scope of the impressions and the brand awareness exponentially.

Pre- Emmy Exclusive

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// Pre- Emmy Exclusive

Project

Where were you?

Objective

Create buzz around award winning products that resonates with consumers.

Execution

Create a meet and greet brand experience for talent and media in advance of the EMMY Awards. Brand assets include a video piece produced with EMMY nominees and winners. Participants share their exciting, intimate and often emotional details surrounding the news of the EMMY nominations with their fans via various platforms.


Projects include: Hung, True Blood, The Good Wife, The Office, Mad Men, Dexter, Modern Family, Friday Night Lights, 30 Rock, So You Think You Can Dance and Boardwalk Empire.